Comparisons / Leonardo.Ai vs Ideogram
Leonardo.Ai vs Ideogram: pricing and free plan compared
Side-by-side plans and prices for Leonardo.Ai and Ideogram, read from each vendor's own pricing page. Facts only: we have not tested either tool, and this page does not pick a winner.
Quick facts
- Leonardo.Ai has the lower starting paid price: $12/month (Essential) vs $20/month for Ideogram (Plus).
- Only Leonardo.Ai has a free plan; Ideogram shows no free plan on the pricing page we read.
- Leonardo.Ai Essential costs $10/month when billed yearly, about 17% less than monthly.
- Ideogram Plus costs $15/month when billed yearly, about 25% less than monthly.
- Prices were read on the vendors' own pages: Leonardo.Ai on 8 Nov 2026, Ideogram on 11 Nov 2026.
| Leonardo.Ai | Ideogram | |
|---|---|---|
| Starting price | From $12/mo (Essential) | From $20/mo (Plus) |
| Free plan | Free plan: 150 fast tokens per day Allowance resets daily and does not accumulate. Free creations are public and only the automatic model is available. Leonardo shows the token cost in the generation panel before you generate and does not publish a fixed cost per image, so we do not convert this to a number of images. | No free plan |
| Pricing model | Freemium | Paid |
| What it is | Browser-based studio for generating images and short videos from several AI models, with a daily free token allowance and paid tiers that add private creations and more tokens. | Text-to-image generator known for putting readable text inside pictures. Works on credits, with a small weekly free allowance and paid plans for private generation. |
| Check status | Verified | Verified |
| Last checked | ||
| Website | Visit Leonardo.Ai ↗ | Visit Ideogram ↗ |
Leonardo.Ai plans (USD)
| Plan | Billed monthly | Yearly, per month | What it includes |
|---|---|---|---|
| Free | $0 | not recorded |
|
| Essential | $12 | $10 |
|
| Premium | $30 | $24 |
|
| Ultimate | $60 | $48 |
|
Source: Official pricing page, Vendor blog (yearly prices) (checked 8 Nov 2026). Full Leonardo.Ai details.
Ideogram plans (USD)
| Plan | Billed monthly | Yearly, per month | What it includes |
|---|---|---|---|
| Plus | $20 | $15 |
|
| Pro | $60 | $42 |
|
Source: Official pricing page (checked 11 Nov 2026). Full Ideogram details.
Prices may change and can differ by country. "Not recorded" means we did not find that price, not that it is free. Confirm on the vendor's own page before you pay. Report a mistake.